Brands have been quick to jump on the theme of the “Outsider In”, one of this year’s visual trends. Forgoing convention and featuring the odd, the bold, and the unique can help your campaign stand out, but can also show your audience that you’re not afraid to take risks and push the envelope. Our visual trend ‘Outsider In’ celebrates rebels, outlaws & rule breakers. Consumers are cannier than ever and what once was marginal is increasingly becoming mainstream.
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