Let’s Hear It for Rebels & Underdogs!

A young businessman and child is wearing a superhero cape is running to help his business in Utah, USA . Impossible tasks are yesterday's breakfast.

Brands have been quick to jump on the theme of the “Outsider In”, one of this year’s visual trends. Forgoing convention and featuring the odd, the bold, and the unique can help your campaign stand out, but can also show your audience that you’re not afraid to take risks and push the envelope. Our visual trend ‘Outsider In’ celebrates rebels, outlaws & rule breakers. Consumers are cannier than ever and what once was marginal is increasingly becoming mainstream.

Read more about this visual trend here and view the collection iStock here

Stand out from a crowd - Flamingo and white birds

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