iStock & Getty Images 2017 Creative Trends

Shot of a young woman posing with neon paint on her facehttp://195.154.178.81/DATA/shoots/ic_784268.jpg

iStock & Getty Images Reveal 2017 Creative Trends!

Earlier this month, iStock by Getty Images & Getty Images released the highlly anticipated creative trends for 2017. Here’s a rundown of the key trends you need to know!

Unfiltered

Challenger brands are adopting the aesthetics of photojournalism to connect with younger consumers and bring a raw, spontaneous edge to their storytelling. The Unfiltered trend is the antithesis of glossy advertising; it illustrates a new direction in commercial photography, a move towards a more documentary aesthetic. It opens up a dynamic new method of image-making which cuts through the noise, and makes consumers sit up and take notice.

Funny man taking selfie in big sea wave with algea on his head

View more images for iStock here – http://www.istockphoto.com/gb/search/lightbox/23853857

View more images for Getty Images here – http://www.gettyimages.co.uk/collaboration/boards/gIoxz9dzOEm7H-BWsOzNZw

Virtuality

Technology is increasing the size of our world, expanding our senses and allowing us to move beyond two dimensional imagery and into visuals that surround and immerse us. Technology and imagery are converging at an apex that will take the power of storytelling to an infinite level. In harnessing VR, brands will effectively immerse us in their story, developing highly emotive shared experiences that will extend the consumer’s connection to a brand beyond its products and services.

Father Swinging Daughter Around under Her Arms

View more images for iStock here – http://www.istockphoto.com/gb/search/lightbox/23853509

View more images for Getty Images here – http://www.gettyimages.co.uk/collaboration/boards/3wQwkJif50ifulRJKkbTWg

Colour Surge

Colour is no longer one component of an image; it has become the star. Our growing visual sophistication allows us to use colours in ways that break the rules and embrace unnatural combinations. The Colour Surge trend highlights the ability for image–makers to liberate themselves from traditional colour use, or the accepted theories of “what something should look like” and allow colour to drive the design and dominate the composition.

Studio portrait of old lady in red clothes on red background with red drink with straw

View more images for iStock here – http://www.istockphoto.com/gb/search/lightbox/23853687

View more images for Getty Images here – http://www.gettyimages.co.uk/collaboration/boards/U8zWg7vgX0q0nK_1N8nHKg

Gritty Woman

There’s a new woman on the scene, and we’ve seen her emerge from a confluence of other trends we’ve identified over the last five years. She’s smashing conventions and tearing down walls, more concerned with what she can do than with how she looks. She’s tough. She’s tenacious. She’s laser-focused and unafraid to get her hands dirty. She’s not to be crossed, overlooked or underestimated, and she will fight for her beliefs without apology.

Young woman on monkey bars covered in mud.

View more images for iStock here – http://www.istockphoto.com/gb/search/lightbox/23854305

View more images for Getty Images here – http://www.gettyimages.co.uk/collaboration/boards/D47spLoa60295UXmYtQUUg

Global Neighbourhood

The ever-increasing circulation of people, goods and information around the world is having a transformative effect on society and has the potential to change the way we see ourselves. Global Neighbourhood is about embracing this state of flux, as our collective cultural identities will be less about where we are and more about what we believe and who we connect to. Cross-cultural and socially borderless imagery will become more prevalent as brands learn to change and respond to our increasingly complex consumer identities.

Chinese dinner in a rural Dong (ethnic group) house. Fish stew,, stir fry veg and meat,, pickles and ingredient to make Dong oil tea; tea,, fried rice,, and fried peanuts.

View more images for iStock here – http://www.istockphoto.com/gb/search/lightbox/23854617

View more images for Getty Images here – http://www.gettyimages.co.uk/collaboration/boards/qsCeBpsOTEW4BDnkM6Aomw

New Naivety

Increasingly savvy consumers are shunning the overly curated approach which the early forms of social media engendered, and are embracing a loose and irreverent touch. Brands are also jumping on board. New Naivety is about embracing visuals that are spontaneous and playful, and at times uncomfortable. It’s about imagery that is not always “on brand,” and has an offbeat – even awkward – spirit. It’s time to get weird and unpolished, and make people laugh while doing so.

Baby boy looking with funny expression.

View more images for iStock here – http://www.istockphoto.com/gb/search/lightbox/23854727

View more images for Getty Images here – http://www.gettyimages.co.uk/collaboration/boards/iLW0cUZgE0Cj-mhKGfKwxA

For more detail on all the trends, visit our Stories & Trends site here

If you would like to offer any increased exposure in return for a commission increase, get in touch! Please contact gettyimagesaffiliates@gettyimages.com or  istockaffiliates@allinclusivemarketing.com